Idea Cellular launches Seamless Recharge service

Indian mobile operator Idea Cellular has launched a service dubbed 'Seamless Recharge'. According to Idea, this feature takes customers straight to the recharge page of My Idea app or Idea Website with pre-filled number and MRP details. Idea customers will be notified about the special offers and recharges through app notifications and SMSes providing links to facilitate these easy recharges. Customers can now click on the link to get to the payment platform and complete the transaction.