SEOUL, Jan. 26 (Yonhap) -- Samsung Electronics Co. will lead the consumer-centered artificial intelligence world, based on the almost half-a-billion connected devices the company sells every year, a top company official said Friday.
"Paying respect to our heritage of user-centric product development, Samsung will begin an exciting journey open to boundless possibilities in new user experiences by integrating AI into the open IoT ecosystem it is currently developing," said Larry Heck, the head of Artificial Intelligence for Samsung Research America.
Heck served as a research director at Google Inc., where he spearheaded the advanced R&D effort behind the company's AI product, Google Assistant.
Citing examples of various Samsung products showcased at the Consumer Electronics Show earlier this month, the expert said the South Korean tech giant is highlighting its latest innovations in its vision to drive IoT supported by AI.
"Moving forward, Samsung will continue to remain focused on holistically integrating AI into a connected setting, such as the home or the office, in contrast to other players primarily pursuing implementation of AI on a few devices and services," he said.
Heck said the company's perspective on AI is to build an ecosystem that is user-centric rather than device-centric, as many IoT devices with AI support will generate a vast array of usage patterns and scenarios in the future.
"To pursue that goal, we will start by building an AI platform under a common architecture that will not only scale quickly, but also provide the deepest understanding of usage context and behaviors, making AI more relevant and useful," he said.
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