DUBAI: Kantar TNS, one of the world’s largest research agencies, and Qualtrics, the leader in experience management, has announced a global partnership to help organisations put customers at the heart of their business.

The strategic alliance brings together Kantar TNS’s worldwide network of customer experience research, access to a rich database of over 19 million interviews, end-to-end platform implementation, smart analytics and activation, with the powerful Qualtrics Experience Management Platform, the world’s only integrated experience solution.

In today’s fragmented marketplace, it’s never been more important for businesses to create memorable experiences for customers across the touchpoints and moments that really matter. Furthermore, 91 per cent of business leaders believe customer centricity is a top priority and is essential to driving growth1. The partnership aims to close the experience gap for organisations at a time when connectivity is rapidly reshaping the brand and customer experience landscapes.

The partnership and global solution will provide clients with holistic customer experience capability, delivered through integrated technology, to identify, optimise and activate customer insights for lasting engagement and maximum return.