MINNEAPOLIS (AP) — Nine finalists have been chosen by the NFL, the Mayo Clinic and Comcast NBCUniversal in the league's annual startup competition to spur novel advancements in athletes' safety and performance.
Dubbed 1st and Future, entrepreneurs and innovators will compete in three categories: advancements in protective equipment; technology to improve athletic performance; and new therapies to speed recovery. One winner from each category will be selected by a panel of judges comprised of former NFL players, entrepreneurs and medical experts.
The winning team from each category will receive a $50,000 check from the NFL and two tickets to Super Bowl 52.
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