Years ago, long before Mark Zuckerberg became Mark Zuckerberg, the young founder reached out to a friend of mine who had also started a company, albeit a considerably smaller one, in the social-media space, and suggested they get together. As Facebook has grown into a global colossus that connects about a third of the globe, Zuckerberg has subsequently assumed a reputation as an aloof megalomaniac deeply out of touch with the people who use his product. But back then, when he only had 100 million users on his platform, he wasn’t perceived that way. When he reached out to my friend, Zuckerberg was solicitous. He made overtures that suggested a possible acquisition—and once rebuffed, returned with the notion that perhaps Facebook could at least partner with my friend’s company. The chief of the little start-up was excited by the seemingly harmless, even humble, proposition from the growing hegemon. Zuckerberg suggested that the two guys take a walk.
AP Photo/Steven Senne, File