Meg Whitman to lead Katzenberg's mobile media startup NewTV

Reuters 

(Reuters) - Departing Enterprise Co will become of DreamWorks Jeffrey Katzenberg's firm NewTV, a move that places her back into unchartered territory.

One of the most powerful women in U. S. business and a former candidate for governor, Whitman will be moving into a nascent sector much like when she took over

O> in its early stages and turned it into a multi-billion dollar business.

"Getting Meg was a coup as many companies wanted her," said on Wednesday.

Whitman starts March 1 at Katzenberg's startup firm, which plans to make Hollywood-style, short-form videos for mobile use.

"This is a change of pace for Meg after stepping down from HP as and have created a unique business model which has a long runway ahead of it for the coming years," Ives said.

Several said is trying to raise about $2 billion, which would be a significant first round of financing for a The firm declined to comment on the funding. is of

Whitman, who was reportedly a leading candidate for the job at ride-hailing firm before it was given to Dara Khosrowshahi, steps down as of Enterprise Co on Feb. 1.

At HPE, she pulled off one of the biggest corporate breakups in history. She spun off Co into HPE and PC-and-printer business in 2015, as part of a plan to turn around the corporation.

Whitman previously served on the board of DreamWorks Animation, which co-founded.

(Reporting by in Bengaluru; editing by Sai Sachin Ravikumar, Bernard Orr)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, January 25 2018. 02:50 IST