By A Correspondent

BBC Worldwide India announced a partnership with Aditya Birla Group’s Applause Entertainment that will see the two organisations working together to develop and produce Indian versions of iconic BBC formats.

Kicking off the partnership, the two will work together to develop Indian versions of acclaimed BBC formats, Criminal Justice and The Office to bring to online audiences throughout India.

Commenting on the partnership, Sameer Nair, CEO, Applause Entertainment said: “Applause is looking to create premium content for Indian viewers to watch online, delivered on the back of the big digital highways that have been built through telecom and all other platforms that exist. We feel that BBC Worldwide,with its high quality content library and formidable reputation for making premium content in India, is the ideal partner to work with. Together, we are pulling expertise and resources to adapt  popularBBC formats here. We have picked shows that have been global successes and we believe that the Indian adaptations will meet the viewing needs of the Indian market.”

Added Myleeta Aga, SVP and GM, South East Asia and South Asia at BBC Worldwide: “We are very excited to be working with Applause Entertainment, and are assembling an A-list cast of talent to ensure the highest standards of execution. We see Criminal Justice and The Office as just the first step in a long and fruitful partnership with Applause.  We are confident this partnership will be result in many more incredibly popular and well-loved Indian adaptations of BBC formats.”