Future Consumer Ltd (FCL), an FMCG company under the Future Group, has launched Golden Harvest Sona Masoori Rice processed and packed at a manufacturing plant in Karnataka. The Golden Harvest Sona Masoori Rice is handpicked from the best paddy fields in South India and processed and checked using high-end Swiss technology.

Future Consumer has collaborated with Suresh Productions and Annapurna Studios, two largest production houses of South India, to create a film on the brand that captures the essence of food in their culture.

Golden Harvest, a Rs 1,200-crore brand, aims to serve every Indian family through its large portfolio of 350 plus food products. Its latest product, Golden Harvest Sona Masoori Rice, is available in six variants in packs of 10 kg and 25 kg and priced from Rs 600 to Rs 1,900.

Kishore Biyani, Group CEO, Future Group, said, “At Future Consumer, through our brands we want to offer every ingredient that makes a wholesome Indian thali. Rice is an integral part of the meals of the South Indian families. The launch of Golden Harvest Sona Masoori is our attempt to be the preferred brand in this region.”

Rana Daggubati, Director, Suresh Productions, said, “The film on Golden Harvest Sona Masoori will always be special because it brought me back into telling short-form content after a long time and the other is that any story on food and family is always fun to tell. The “Golden Harvest” film captures our passion for food, in all its unique traditional and multi-cultural dimensions.”