By A Correspondent

Essence, a data-driven global agency that’s part of GroupM, announced the appointment of Sonali Malaviya as Vice President, Client Partner. She will be reporting into Anand Chakravarthy, Managing Director, Essence India and will lead the Google relationship, based in the Gurgaon office.

With experience spanning over 15 years, Malaviya is a senior marketing professional working with global brands and companies. Prior to Essence, she was the Chief Operating Officer of Colorbar Cosmetics. She was also the India Country Marketing lead at Twitter and helped set up and navigate their marketing offering to some of the biggest domestic and international brands in the market. In the past, she has also held the position of Principal Partner at Mindshare Delhi, and has done stints in leading media agencies and a research firm.

Said Anand Chakravarthy, Managing Director, Essence India: “Sonali’s diverse experience and her width of exposure working on both the agency and the client side, makes her a real asset to have at Essence and the ideal choice to steward our longstanding relationship with Google. Bring onboard key leadership like Sonali is priority to Essence building a strong differentiated offering in India.”