SEOUL, Jan. 23 (Yonhap) -- Boryung Medience said Tuesday it has signed a contract with Chinese commerce giant Alibaba Group to establish a strategic partnership with the company's online retail website in China.
The major South Korean baby care goods manufacturer said it hopes the partnership will help the company consolidate its status as the most popular foreign brand in Tmall, a business-to-consumer online retail website run by Alibaba Group.
Boryung Medience said it plans to jointly manage its traffic in the Chinese online mall with Tmall and launch a variety of marketing platforms.
This photo shows the ceremony for the signing of a contract forming a strategic partnership between Boryung Medience and Alibaba Group at an event in Seoul on Jan. 23, 2018. (Yonhap)
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