By A Correspondent

Kajaria Ceramics has launched a new ad campaign with its official brand ambassador Akshay Kumar. In line with the vision of ‘Make in India’ and taking forward last year’s brand campaign theme, Kajaria has come up with a new TVC which highlights the deep rooted India connection of the brand.

Running after a drifting kite, crashing a Bengali wedding to running on the streets of Rajasthan and reaching to Kerala’s traditional snake boat ride, Akshay Kumar, symbolically showcases Kajaria’s presence across India and how the brand is deep rooted into its diverse culture and tradition. We didn’t see any disclaimer that it could be dangerous to chasing a drifting kite, running on the streets, et al, but there are others who can review this.

Speaking on the launch of its new campaign, Rishi Kajaria, JMD- Kajaria Ceramics, said: “At Kajaria we reiterate the fact that we are a brand that is Indian first and a business later. It is our primary goal to keep contributing to transforming India into a better and more beautiful country. We are very happy to continue our association with one of the most grounded celebrity of today – Akshay Kumar, who symbolises our brand philosophy. This simple yet heartwarming ad campaign is sure to appeal to every Indian.”