The IRS2017 release last week was truly historic. In more ways than one. For one, it was the largest ever audience measurement study globally. Two, it was being released after a long gap. And, three, for the first time ever, it was webcast live.

Just the webcast alone saw 8,911 page views, which given the size of the industry, is significant. While the real thing is before us (all those who’ve subscribed to the data that is), here’s a link to the webcast which will be on this page till around February 14.

View on!