Ringier Africa signs pan-African content deal with The New York Times

Ringier Africa Digital Publishing (RADP) has signed a digital content licence deal with The New York Times News Service and Syndicate. RADP will publish New York Times journalism under its new media brand Pulse in Ghana, Kenya and Nigeria. Pulse reaches 100 million people in Africa every month. Pulse readers will now have access to The New York Times' top news of the day as well as a selection of other digital articles addressing key social, political and economic issues as well as videos, photos and graphics. 

Publishing content from The New York Times will be setting new standards in the regional media space, offering up-to-date information at any time of the day, directly to Africa’s media consumption tool of choice, the mobile phone, via the Pulse website and newly launched mobile app, says Tim Kollmann, Managing Director of RADP. 

It signals a new strategic direction, expands Pulse's editorial scope to include more politics, current affairs and international news stories. It furthers RADP's plan to build a robust digital ecosystem in Africa by continuing to find new ways and platforms to engage and stay connected with users.