In 2018 consumer expenditure is expected to grow at its strongest rate since 2011. But Euromonitor’s report on Consumption Trends 2018 says that if marketers are to take advantage of the expected surge in spending, they need to get inside the minds of the new consumers whose behaviour is radically different from those a generation before them.
Some of the defining trends for the year are: Want Less, Need Less New consumers are ‘Clean Lifers’, enjoy spending time with family and are more minimalist in their spending choices. Many are part of ...
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First Published: Mon, January 22 2018. 04:35 IST
