Can influencers create the right Budget buzz?

Screenshots of posts on Budget 2018 by influencers (from top) Shanel Lim, Royce Lee and Chelsea Teng on their Instagram pages. The Ministry of Finance said the Instagram campaign is part of its overall public communications for Budget 2018, adding th
Screenshots of posts on Budget 2018 by influencers Shanel Lim (above), Royce Lee and Chelsea Teng on their Instagram pages. The Ministry of Finance said the Instagram campaign is part of its overall public communications for Budget 2018, adding that it wanted to "encourage youth participation in the overall Budget process".PHOTOS: #SGBUDGET2018/ INSTAGRAM
Screenshots of posts on Budget 2018 by influencers (from top) Shanel Lim, Royce Lee and Chelsea Teng on their Instagram pages. The Ministry of Finance said the Instagram campaign is part of its overall public communications for Budget 2018, adding th
Screenshots of posts on Budget 2018 by influencers Shanel Lim, Royce Lee (above) and Chelsea Teng on their Instagram pages. The Ministry of Finance said the Instagram campaign is part of its overall public communications for Budget 2018, adding that it wanted to "encourage youth participation in the overall Budget process".PHOTOS: #SGBUDGET2018/ INSTAGRAM
Screenshots of posts on Budget 2018 by influencers (from top) Shanel Lim, Royce Lee and Chelsea Teng on their Instagram pages. The Ministry of Finance said the Instagram campaign is part of its overall public communications for Budget 2018, adding th
Screenshots of posts on Budget 2018 by influencers Shanel Lim, Royce Lee and Chelsea Teng (above) on their Instagram pages. The Ministry of Finance said the Instagram campaign is part of its overall public communications for Budget 2018, adding that it wanted to "encourage youth participation in the overall Budget process".PHOTOS: #SGBUDGET2018/ INSTAGRAM
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1 hour ago

Critics say they may not be the best people to raise awareness