We're not in the business of giving out free advertising, but this burn is too hot to resist.

Without mentioning New Orleans Saints coach Sean Payton by name, the International Design Center in Edina is offering him a free sofa "to make sure you are comfortable watching the purple at this weekend."

The ad went viral Friday afternoon, thanks to this tweet from ESPN sports business reporter Darren Rovell.

Payton earned the ire of many Vikings fans by doing the "Skol clap" in the final minute of last Sunday's game. He called it "good playoff fun." Vikings fans saw it as a taunt.

That, of course, was before the Minneapolis Miracle that sent Payton to the sofa this weekend with the Vikings going to Philadelphia.

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