Not keen to buy market share, want viable case for dealers: Audi India head

JLR and Volvo are not part of the luxury segment. They are part of the premium segment which is typically positioned below the German trio (Mercedes Benz, BMW, and Audi)

Ajay Modi  |  New Delhi 

Audi, the Germany luxury car maker slipped from its pole position in the domestic luxury market in 2014 to a third spot last year. Mercedes and BMW occupy the top two slots now. Rahil Ansari, Head of Audi India, tells that the company is undergoing an exercise to redefine its growth strategy and will aim at getting back to number one position.

You are completing the first year as Head of Audi in India. Can you sum up the year for the company here? We have a great positioning in the market as a young dynamic brand. There have been challenges such as GST last year. When I ...

First Published: Fri, January 19 2018. 04:33 IST