Spotify launches visual content in multimedia push ahead of IPO

Reuters 

(Reuters) - Music streaming company launched a feature that will allow listeners to see stories, and other content through photos, videos and text, the company said on Thursday, expanding beyond music ahead of taking itself public.

The feature, called 'Spotlight', will have content from News, Cheddar and Crooked Media, among others, said in a blog post on Thursday. (http://bit.ly/2mSwxKD)

Spotlight's content will include news, pop culture, sports and politics, and will be available through a play list, said Spotify, which has 70 million subscribers.

has filed confidentially with U.

S. regulators for an initial public offering and is targeting a direct listing in the first half of 2018, reported last week.

(Reporting by in Bengaluru; Editing by Savio D'Souza)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, January 19 2018. 00:22 IST