LAS VEGAS: At CES 2018, LG Electronics USA will unveil its full line of 2018 LG AI OLED and LG AI SUPER UHD TVs for the United States, showcasing LG's latest portfolio of premium TVs.
This year's lineup adds key innovations, including LG ThinQ artificial intelligence, the new α (Alpha) 9 intelligent processor and Full-Array Local Dimming (FALD) backlighting, which bring added convenience and more immersive picture qualities to the home cinema.
In 2018, LG builds upon its legacy as the pioneer of OLED TV technology with the addition of nine new 4K LG AI OLED TVs in different design configurations and sizes, ranging from 55- to 77-inches. New in 2018, LG will also introduce seven new 4K LG AI SUPER UHD TV models, ranging in size from 55- to 75-inches.
"LG's 2018 TV lineup represents the next generation entertainment experience in the connected home," said Tim Alessi, senior director, product marketing for home entertainment at LG Electronics USA. "By marrying cinema-quality display technology with LG ThinQ artificial intelligence in breathtaking form factors, LG continues its leadership at the forefront of innovation in the OLED and premium TV market globally."
Smarter TVs with Seamless Connectivity to the Modern Smart Home
New for all 2018 LG AI Smart TVs, including LG OLED and LG SUPER UHD TVs, LG introduces ThinQ artificial intelligence, enabling the implementation of hundreds of voice requests utilizing webOS, LG's own award-winning open smart platform, as well as third-party AI services. LG ThinQ combines the simple and fast webOS Smart TV platform with integrated Google Assistant and deep learning technology to create an AI capability that uses voice commands to control TV functions, search for content over-the-air or on various streaming partners, or control other connected IoT devices in the network. LG's full 2018 4K UHD TV lineup is equipped with the 2018 ThinQ AI, making them a seamless addition to any connected home.
LG's 2018 TV lineup also features webOS, the upgraded Smart TV platform that makes switching between content options - including broadcast TV, streaming services and external devices - simple and fast. With the Magic Remote and uniquely refined launcher bar, dive into a limitless world of premium content - including 4K streaming and HDR - from the most popular entertainment providers.
Intelligent Processing for the Ultimate Viewing Experience
With LG's α (Alpha) 9 intelligent processor powering the LG SIGNATURE OLED W8, LG OLED E8 and LG OLED C8, viewers will experience enhanced image rendering and more accurate color from virtually any viewing angle in addition to OLED's hallmark perfect black levels. Combined with Dolby Atmos sound and the 2018 LG OLED lineup's picture quality, this year's TVs will provide consumers a heightened viewing experience sure to fully immerse them in any scene.
The 2018 LG SUPER UHD lineup is powered by LG's α (Alpha) 7, the same powerful processor found in the LG OLED B8. By combining Nano Cell, FALD backlighting and the α (Alpha) 7 processor, LG's 2018 SK9500 and SK9000 LG SUPER UHD AI TVs offer LG's most advanced LCD picture quality ever. To complement the upgraded viewing experience, 2018 LG SUPER UHD AI TVs will also add the support of Dolby Atmos for an immersive audiovisual experience.
Unmatched HDR Capabilities for Superior Image Optimization
Building upon LG's legacy of delivering a superior high dynamic range (HDR) viewing experience, all 2018 LG OLED and LG SUPER UHD AI TVs will feature 4K Cinema HDR, enabling the support of all major HDR formats, including Dolby Vision, newly added Advanced HDR by Technicolor, Hybrid Log Gamma (HLG) and HDR10, as well as enhanced processing with HLG Pro and HDR 10 Pro, granting consumers even greater access to the full spectrum of high-quality HDR content available today. LG's 2018 AI OLED TVs and AI SUPER UHD TVs process HDR images dynamically frame by frame using LG's proprietary algorithm, Enhanced Dynamic Tone mapping.
