By A Correspondent

Aastha channels and Video-On-Demand content shall be available on mobile apps, web, and connected TVs via YuppTV’s white labelled solution

YuppTV will enable Aastha, Aastha Bhajan, Vedic and Arihant into the world of OTT. Aastha will be utilising YuppTV’s white-labelled video platform to be present across the digital world of web, mobile, and connected TVs.

Commenting on the association, Uday Reddy, Founder & CEO of YuppTV said: “We are glad to associate with Aastha channel and expedite its reach across digital channels via our multi-screen white-labelled video platform. While the channel promotes spirituality and culture amongst the youth and elderly alike, our white labelled OTT Platform will ensure the channel’s direct reach and accessibility to the users.”

Speaking about the partnership, Pramod Joshi, CEO of Aastha TV added: “The present-day user is equipped with digital mediums, smartphones and tablets and their viewing habits have changed. Hence, it is important for us to be present where our users are and make it convenient for them to watch our content and have a direct connection with them. We thank YuppTV’s white-labelled OTT Platform for helping us successfully navigate through the world of OTT and make Aastha Channels directly accessible to users via iOS and Android mobile apps, websites and connected TVs.”