Indian consumers favour biometrics over passwords: Visa

Press Trust of India  |  New Delhi 

Indian consumers are keen to use like fingerprint, facial and for authentication, over traditional passwords or PINs, a report by digital payments major Visa today said. These technologies are seen as more convenient options over conventional methods like passwords or PINs "which are difficult to type onto tiny keyboards, easy to forget, and can be stolen", the report said. "The payments ecosystem is witnessing a rapid change in adoption of new form factors of payments and modes of authentication," Visa and Group Country said. For financial institutions, the time has never been better to integrate into banking apps and payments experiences for customers, he added. He explained that today have advanced features increasing the accuracy and speed of biometrics, such that they can be used for financial transactions. "Indian consumers too have discovered the ease of biometric and are open to using this technology for transactions going forward, which augurs well for the Indian payments industry," he stated. According to the study, 99 per cent of the respondents said they are personally interested in using at least one biometric method to verify their identity, and an equal number of participants said they are interested in using at least one biometric method to make payments. The top benefits associated with using biometric for payments are the perception that it is more secure than passwords/PINs (48 per cent) and that it gives consumers peace of mind that their payment is protected (46 per cent). Also, many perceived that are faster (81 per cent) and easier (84 per cent) than passwords. Interestingly, 51 per cent said they are concerned about the risk of a breach of sensitive biometric information.

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First Published: Tue, January 16 2018. 17:15 IST