HBO Documentary Films has picked up the rights to “The Price of Everything” ahead of its world premiere at the 2018 Sundance Film Festival.

The premium cable network acquired both the U.S. TV and theatrical rights to the Nathaniel Kahn-directed film, and plans to open it in theaters in a minimum of 12 U.S. markets prior to its HBO premiere.

The flick, a deep dive into the contemporary art world, will bow in the Sundance U.S. Documentary Competition on Jan. 19.

“I couldn’t think of a better home for the film than HBO,” Kahn said. “I had a great experience with them on both ‘My Architect’ and my short, ‘Two Hands,’ and am particularly happy they will be taking on the theatrical as well as the TV release for ‘The Price of Everything.'”

Exploring the labyrinth of the contemporary art world, the film examines the role of art and artistic passion in today’s money-driven, consumer-based society, according to its official synopsis.

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“The Price of Everything” features collectors, dealers, auctioneers and a rich range of artists, from current market darlings Jeff Koons, Gerhard Richter and Njideka Akunyili Crosby, to one-time art star Larry Poons. The project seeks to expose deep contradictions as it holds a mirror up to contemporary values and times, coaxing out the dynamics at play in pricing the priceless.

Josh Braun of Submarine and Lisa Callif of Donaldson + Callif, LLP negotiated the deal with HBO Documentary Films.

“The Price of Everything” was produced by Jennifer Blei Stockman and Debi Wisch for Hot & Sunny Productions and Carla Solomon for Anthos Media. Lisa Remington and Kayla Malahiazar acted as co-producers. The film is edited by Sabine Krayenbühl, with additional editing by Phillip Schopper and Brad Fuller. Lensing is by Bob Richman and music is by Jeff Beal.

Read original story HBO Documentary Films Acquires Rights to ‘The Price of Everything’ Ahead of Sundance Premiere At TheWrap