READING, Pa. (AP) — A Pennsylvania-based frozen sliced steak brand has achieved success in its months-long campaign to become verified on Twitter.

Steak-umm, owned by Reading's Quaker Maid Meats, launched a campaign nearly four months ago to become verified on the social media platform, employing bizarre absurdist jokes alongside doctored images and videos. The Philadelphia Inquirer reports Twitter verification comes via a blue check mark granted to various companies and celebrities on the platform.

Steak-umm's Twitter account confirmed Monday that the brand's profile was now verified.

The campaign was coordinated by Nathan Allebach, who has amassed an audience of over 12,000 followers on Steak-umm's Twitter profile .

Allebach said Monday the team was "beefstorming" ideas for how to move forward post-verification, including a possible celebratory event.

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Information from: The Philadelphia Inquirer, http://www.inquirer.com