Mumbai, January 10, 2018
Tata Motors looks like its all geared up for the ‘14th Auto Expo - The Motor Show 2018’, with the company demonstrating its capabilities and mobility solutions as one of the more dominant Indian OEMs shaping India’s future of mobility. The company has promised a world of ‘Smart Mobility, Smart Cities’ for visitors at the Tata Motors’ pavilion by showcasing 26 smart mobility solutions.
As the Government of India’s aspiration is to build smart cities where everything is part of a connected eco-system and Tata Motors aim is to support this vision. With its end-to-end integrated mobility solutions across commercial and passenger vehicles, Tata Motors is in a unique position to play a complimentary role in the smart cities of the future. From public transport to personal cars; last mile connectivity to BRTS; emergency response vehicles to commercial utility vehicles; green and sustainable solutions to vehicles designed to simply amplify the thrill of the drive---Tata Motors has a product portfolio, connecting aspirations and every need of the discerning customers.
Tata Motors will showcase 26 smart mobility solutions across its passenger and commercial vehicles brought alive in a specially curated theme across the pavilion. Giving a sneak peek into the future with global premiere of some key passenger vehicles (PV) and commercial vehicle (CV) models, the company will also reveal its new design language - Impact Design 2.0 in PVs. In CVs too, Tata Motors is set to redefine some segments, with design that reflects a sense of purpose coupled with strength and quality.
Commenting on the fresh appearance and the company’s participation, Guenter Butschek, CEO and MD, Tata Motors, said, “For over seven decades, Tata Motors has led the mobility space in the country by bringing global innovations to meet customer needs. Being the only Indian automotive manufacturer with an end-to-end product portfolio and with ‘Connecting Aspirations’ at the heart of our brand identity, we share a responsibility to seamlessly connect into India’s aspiration for smart cities with our integrated mobility solutions. In line with our efforts to support the government’s vision, our pavilion at the Auto Expo, is developed under the theme of ‘Smart Mobility, Smart Cities’ and will give our customers a preview of Tata Motors’ future mobility solutions.”
Designed and executed by Showtime Events and Meroform in conjunction with Tata Motors Design, the SmartMobility pavilion of Tata Motors is divided into captivating and interactive zones like residential zone, sports zone, smart energy zone, inter and intracity zone. These zones with its digital engagements around the product exhibits will provide customers an engaging experience across the pavilion.