Lamborghini unveils Urus SUV
DETROIT -- As the auto market continues to be flooded with SUVs, some automaker going to extremes.
Whether is power, lightness, quality, comfort, style or pure luxuriousness, nothing is off limits.
In the quest to be the most extreme of all, Lamborghini debuted its new Urus crossover by divulging performance statistics that would impress supercar buyers, much less SUV buyers. The unveiling came at a museum event Monday night connected to the North American International Auto Show.
With its twin-turbocharged V-8 engine, the Urus will roar from zero to 62 miles per hour in 3.4 seconds and zero to 140 miles per hour in 12.8 seconds. Top speed is 189 mph. And with what comes billed as the strongest brakes in the industy, it can to a stop from 62 mph in 33 yards.
That are the kinds of performance stats that might be expected of a Lamborghini supercar, not an SUV. But Urus is no ordinary SUV.
For starters it has a powerful engine, a 4-liter V-8 with twin turbochargers that deliver 650 horsepower, in combination with an eight-speed transmission. it can stop just as fast, 60 mph to a standstill in 33 meters.
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For all those superlatives, there's also another one: the price. The Urus will start at $2000,000 when it goes on sale later this year. But hey, remember it's billed as the super SUV from a famous Italian supercar maker.
"With Urus, we were able to offer the same DNA," said Stefano Domenicali, CEO of Lamborghini at the event to introduce the Urus at a local museum, as part of the North American International Auto Show.
It's the latest SUV from a luxury car maker that you'd never expect to offer one. Bentley has an SUV and Rolls-Royce has its SUV on the way. The Maserati will face competitors ranging from Porsche Cayenne to Mercedes=AMG and its German wonder SUVs.