Roping in the 2-crore Millennial voters — children born in 2000 and eligible to vote in 2019 — is high on BJP’s priority as it is set to launch a digital app to bring them in the voters list. The app will be launched this week and start enrolling the young voters.
By facilitating their entry to the voters list, the BJP hopes to bring most of them to their side of the ideology.
The new generation voters will play an important role in 2019 and the party seeks to catch them young before they firm up their minds as which party should they be voting in heir debut exercise, said party leaders.
The party’s Yuva Morcha, which is in the forefront of launching this app, discussed with the senior party leaders and the marketing professionals the features of the app.
Asked whether the party was sure that the app itself would ensure millennial voters, BJP leaders said it was a good way to contact the young generation but beyond that a sustained efforts would be needed to get to their hearts and minds.
Though a firm date has not been announced , the app is likely to be launched on Thursday. In his first radio address of 2018, Prime Minister Narendra Modi had stressed on the importance of “new voters”
“We welcome those born in the 21st Century to the democratic system as they will become eligible voters,” Modi had said in his ‘Mann Ki Baat’ radio programme, adding that their vote will become the “foundation of a New India”.
The Prime Minster said these young minds are important as they would be building the New India. “It is now time that a system is created where newest development opportunities are easily accessible for the youth of New India as they turn 18,” he had said.
Since 2014 when Modi assumed the reins of the BJP Government, the stress on youth has become a prominent feature of his policy with an unofficial cut-off age of 75 been marked for retirement from active politics.
Though not all those Chief Ministers chosen for the BJP-ruled States have been young, many of them like Sarbanand Sonowal (55) in Assam, Jairam Thakur (53) in Himachal Pradesh and Devendra Fadnavis (47) in Maharashtra are quite younger in age.