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Celebs will often go to great lengths to keep up with the latest fashion craze.
From steaming your vagina to detoxing it with herbs, bonkers new trends seem to crop up all the time.
But just because one A-lister tells you to do it, it doesn’t always mean that you should.
As part of Goop’s beauty and wellness detox guide, Gwyneth Paltrow – who is known for her controversial health trends – has recommended a bunch of products.
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These include a £92 face scrub, your very own sauce and an at-home coffee enema.
So, what exactly is a coffee enema?
It’s the procedure of injecting coffee into the anus to cleanse the rectum and large intestines.
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“There are no toxins to be cleaned or irrigated. That is fake medicine”
Dr Jen Gunter
The website Goop says that by doing this, you are essentially detoxing your downstairs.
The “Implant O-Rama System At-Home Coffee Enema” is listed as being sold on Goop, but it cannot be found on the online store, either it’s sold out or someone’s removed it.
Despite Goop suggesting to try the new beauty trend, doctors have warned against the dangerous procedure.
Dr Jen Gunter has raised issues about the bizarre craze on her blog Wielding The Lasso Of Truth.
She said: “There is no data to suggest that a colonic helps with the elimination of the waste that is transiting the colon on its way out. This is what bowel movements do. There are no toxins to be cleaned or irrigated. That is fake medicine.
“A 2011 review on colonics concluded that doctors should ‘advise patients that colon cleansing has no proven benefits and many adverse effects’.”
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Although the trend is considered to be a common practice when undergoing a colonoscopy procedure, top doctors have slammed it as unnecessary and dangerous.
“If we needed cleanses to live and thus colonics to manage this alien-like mucous reside created by cleanses, how did we ever evolve,” Dr Jen said.
“No one needs a cleanse. Ever. There are no waste products ‘left behind’ in the colon that need removing ‘just because’ or after a cleanse.”
“If a cleanse did leave gross, adherent hunks of weird mucous then that would be a sign that the cleanse is damaging the colon,” she added.
“You know what creates excess, weird mucous? Irritation and inflammation. There are serious risks to colonics such as bowel perforation, damaging the intestinal bacteria, abdominal pain, vomiting electrolyte abnormalities and renal failure.”
This isn’t the first time Goop has promoted questionable products.
Last August, Gwyneth’s website was being investigated over “deceptive” claims for promoting crystals to tackle infertility and oils to treat depression.