Orange Poland starts campaign on flat tariff with growing data FUP

Orange Poland is running an advertising campaign, promoting flat-rate pre-paid offers for PLN 25, including unlimited calls and SMS and data packages, the size of which will depend on the client's loyalty period.

Clients staying with Orange for less than a year will get a 15 GB package and data volume increasing with the length of the client's relationship. After three years with Orange, customers will get 20 GB and the cyclical version of the pre-paid service will offer an extra 1 GB every month; that means that after one year, the data package will include 27 GB and after two years 41 GB.

The campaign was prepared in cooperation with agency Publicis. Production was provided for by M5, post-production by Orka, and media planning and purchase by media house Initiative Media.