Square dancing's take-off in China excites businesses

Women going through their square dancing routine at a park in Beijing. The activity is now so popular that it has even been considered a sport, and its participants, mostly middle-aged and elderly Chinese women, have been described as "walking wallet
Women going through their square dancing routine at a park in Beijing. The activity is now so popular that it has even been considered a sport, and its participants, mostly middle-aged and elderly Chinese women, have been described as "walking wallets".PHOTO: AGENCE FRANCE-PRESSE

Target audience of middle-aged women said to hold purse strings of household