Cement maker JK Cements is realigning its customer and go-to-market strategy by moving closer to buyers.
It has rolled out a group-wide transformation project — “Nirmaan” — to develop in-depth understanding of various segments and applications to be able to come up with innovative products and solutions. As part of the project, the company has invested heavily in re-training its people in data tools to further improve its market intelligence capabilities. “With project ‘Nirmaan,’ we aim to enhance our customer base through better-managed ...
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST Rs
Key stories on business-standard.com are available to premium subscribers only.
Already a premium subscriber? LOGIN NOW
First Published: Sun, January 14 2018. 23:23 IST
