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With more than 4,000 companies at the 2018 CES, it’s difficult to share only a handful of memorable products, but here are some columnist Marc Saltzman would really like to get his hands on when they debut. USA TODAY
LAS VEGAS—In her breakthrough song “Fancy,” Iggy Azalea rhetorically asks “Where the bass at?” It seems she found it with Monster.
At CES 2018, the Australian-born hip-hop star announced her partnership with the popular headphone brand, beginning with a Super Bowl LII commercial, featuring "Savior," the first single off her new album, Surviving the Summer, also out next month.
She said she liked Monster's focus on "style and aesthetics" as well as sound quality.
“I also wanted to partner with Monster because of [CEO and “Head Monster”] Noel Lee, as we both have interesting ‘origin’ stories, and how we came to be in the music industry, and so we clicked on a personal level, too,” Azalea said in an interview here.
The 27-year-old is also the face of a new pair of blinged-out Bluetooth earbuds, Monster Airlink Elements. “They look like jewelry, an accessory that looks like that’s part of your outfit and not something that’s detracting from it,” she says.
“Monster’s credo — ‘Always Lead, Never Follow’ — perfectly sums up Iggy’s fearless approach to music and attitude toward life,” says Lee, in a company statement.
Azalea said last week she was planning shooting the 30-second Super Bowl commercial in a few days. “Locations are set, flights are booked, and bags are packed.”
On her first CES, Azalea says she enjoys seeing all the technology at the show. “Who isn’t a fan of tech? In today’s day and age, we’re interacting with technology from the moment we wake up until the moment we go to sleep.”
Her favorite non-music product? Delivery drones. “Did you see that?,” she asks. “That’s something I can use.”
CES 2018: The coolest tech you have to see
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Casio's G's Eye is a wearable action on display at the 2018 Consumer Electronics Show at the Las Vegas Convention Center. The G's Eye is waterproof to 50 meter, wth a super wide angle lens, has slow motion capabilities and image stabilization.
Robert Hanashiro, USA TODAY NETWORK
Tomer Yehezkel takes part in a virtual reality demonstration in the automotive area of the Samsung display a the 2018 Consumer Electronics Show at the Las Vegas Convention Center.
Robert Hanashiro, USA TODAY NETWORK
People crowd around a display of service robots at the LG display at the 2018 Consumer Electronics Show at the Las Vegas Convention Center.
Robert Hanashiro, USA TODAY NETWORK
People crowd around a display of service robots at the LG display.
Robert Hanashiro, USA TODAY NETWORK
People take snapshots before entering extensive Samsung display.
Robert Hanashiro, USA TODAY NETWORK
People walk through LG's tunnel of OLED TVs at the 2018 Consumer Electronics Show.
Robert Hanashiro, USA TODAY NETWORK
The TLC display at the 2018 Consumer Electronics Show is filled with their OLED TVs.
Robert Hanashiro, USA TODAY NETWORK
People crowd around the Huawei display to look over the company's cellphones.
Robert Hanashiro, USA TODAY NETWORK
The Huawei Mate10 Pro cellphone on displayed.
Robert Hanashiro, USA TODAY NETWORK
Weibin Chen, left, and Zhuo Li look over the Huawei Mate 10 Pro cellphone.
Robert Hanashiro, USA TODAY NETWORK
Attendees watch a 3D version of the classic movie "It's A Wonderful Life" at the Stream TV display.
Robert Hanashiro, USA TODAY NETWORK
Stream TV, based in Philadelphia, showed off their Ultra 3D technology at the 2018 Consumer Electronics Show at the Las Vegas Convention Center. The Stream TV 3D does not require the viewer to wear glasses or goggles and provides content conversion from any 2D or 3D source.
Robert Hanashiro, USA TODAY NETWORK
The Tainerz, a rap and dance group from New Orleans, entertain a large crowd at the Monster display at the 2018 Consumer Electronics Show at the Las Vegas Convention Center.
Robert Hanashiro, USA TODAY NETWORK
Cara Tass takes a selfie on an adjustable bed at the Ergomotion display.
Robert Hanashiro, USA TODAY
The R-Pur is an anti-pollution mask. The company says their product will clean air filtered of toxic particles, allergens, viruses and bacteria.
Robert Hanashiro, USA TODAY
ProGlove is a smart glove that features sensors and scanners embedded in them. The company says the ProGlove will allow manufacturing and logistics staff to work faster and more safely.
Robert Hanashiro, USA TODAY
The Mito underwater drone is demonstrated at the Navatics display. The Mito can be used at depths up to130 feet, with a 2 hour run time and has video recording and live-streaming capabilities.
Robert Hanashiro, USA TODAY
Morgan Sanserino, of TotoUSA, demonstrates the company's toilette bowl cleansing system. TotoUSA says their Water+ mists the bowl with electrolyzed water, which has a slightly acidic pH value, keeping the bowl fresh and clean longer.
Robert Hanashiro, USA TODAY
A robotic prosthetic hand is controlled by CES attendee Ephraim Sng at the BrainCo display. In the Background is BrainCo's Matthew Hur.
Robert Hanashiro, USA TODAY
Orbit is one of several companies showing off bluetooth tracking products and apps. Orbit gives users the ability to find keys, wallets, glasses and other personal items at the touch of a button your connected device.
Robert Hanashiro, USA TODAY
Autel Robotics showed off their Evo Drone.
Robert Hanashiro, USA TODAY
Robomart is a driverless, electric, mobile market that delivers groceries on demand also allows customers to select their own fresh produce.
Robert Hanashiro, USA TODAY
Attendees get a chance to play the Golfzon Vision Compact Simulator.
Robert Hanashiro, USA TODAY
A Jimu Robot dances at the Ubtech. The Jimu Robot gives children 8 years old and up the ability to design and program their own robot.
Robert Hanashiro, USA TODAY
Orbit is one of several companies showing off bluetooth tracking products and apps. Orbit gives users the ability to find keys, wallets, glasses and other personal items at the touch of a button your connected device.
Robert Hanashiro, USA TODAY
A new app for the Litter-Robot Open Air, an automatic self-cleaning litter box, is demonstrated. The app will allow pet owners to receive status notifications, monitor litter box usage and view the waste drawer level.
Robert Hanashiro, USA TODAY
Juliana Fernandez tries DJI's immersive goggles that monitor the action of their drones and cameras.
Robert Hanashiro, USA TODAY
James Hill looks over Kodak's Super 8 movie camera. The camera has a digital display but will shoot several different films the company will have available.
Robert Hanashiro, USA TODAY
Attendees at the 2018 Consumer Electronics Show try the Dr. Fuji Cyber Body Shaper FJ700 at the Las Vegas Convention Center. The Cyber Body Shaper is a platform fitness massage full body vibration machine that the company says increases blood flow.
Robert Hanashiro, USA TODAY
A Jimu Robot dances at the Ubtech booth. The Jimu Robot gives children the ability to design and program their own robot.
Robert Hanashiro, USA TODAY
Attendees stream into the Sands Convention Center for the 2018 Consumer Electronics Show.
Robert Hanashiro, USA TODAY
Natsuka Nakauchi takes a snapshot of a Polaroid instant print camera.
Robert Hanashiro, USA TODAY
"Samsung City" is what the company is calling their extensive display of smart products.
Robert Hanashiro, USA TODAY
Retired astronaut Captain Scott Kelly talked to a large crowd at the Nikon display. Kelly is an avid photographer and is one of several guest lectures Nikon has scheduled for CES.
Robert Hanashiro, USA TODAY
An attendee at the opening day of the 2018 Consumer Electronics Show gets up close to look at an LG AI OLED television.
Robert Hanashiro, USA TODAY
George Chityat participates in a demonstration of Samsung's VR technology.
Robert Hanashiro, USA TODAY
Shuichun Peng looks over retro-50's products at the Victrola display.
Robert Hanashiro, USA TODAY
Shuichun Peng looks over retro-50's products at the Victrola display.
Robert Hanashiro, USA TODAY
Steve Murray tries Flexisport, which combines work and exercise by incorporating a desk with a stationary bike.
Robert Hanashiro, USA TODAY
Attendees at the opening day of the 2018 Consumer Electronics Show get shaken up during a demonstration of Samsung's VR technology.
Robert Hanashiro, USA TODAY
Simon Carlback looks over the variety of humidifiers demonstrated at the at the Objecto booth.
Robert Hanashiro, USA TODAY
Bell Helicopter offered a sneak peek
of its first electric flying taxi.
Robert Hanashiro, USA TODAY
Polaroid's Pop is a camera and printer combined.
Robert Hanashiro, USA TODAY
The controller for LG robot lawn mower draws a crowd.
Robert Hanashiro, USA TODAY
TLC features their 4k curved televisions.
Robert Hanashiro, USA TODAY
Xu Li goes upside down at the Samsung display showing off the company's VR technology.
Robert Hanashiro, USA TODAY
Attendees walk by a wall of Haier televisions.
Robert Hanashiro, USA TODAY
This is the newest generation of the Aibo robot, which uses artificial intelligences.
DAVID MCNEW, AFP/GETTY IMAGES
Chinese tech company Baidu demonstrates Raven R a six-axis robotic arm.
Robert Hanashiro, USA TODAY
Keecker, the first voice-enabled multimedia home robot.
Robert Hanashiro, USA TODAY
Jeffrey Levy demonstrates the Coravin Wine Preservation Opener. The product allows users to pour wine without removing the cork preserving the rest of the bottle for weeks, months or years according to time company.
Robert Hanashiro, USA TODAY
Alan Naim demonstrates Foldimate.
Robert Hanashiro, USA TODAY
Jake Tivy tries Realmaxs new 100-degree mobile Augmented Reality Glasses.
Robert Hanashiro, USA TODAY
Jack Mudd rides the Onewheel+ XR.
Robert Hanashiro, USA TODAY
Drone pilot Colby Curtola flies a small consumer drone at the Fat Shark display.
Robert Hanashiro, USA TODAY
Drone pilot Travis Ames demonstrates an aircraft during the annual during the Drone Rodeo held annually the day before the start of the Consumer Electronic Show in Las Vegas. Drone Shark is showing off their first drone, which will be sold in a complete kit for $249. The Drone Rodeo brings together manufacturers, pilots, media and drone enthusiasts where they can get a close up look at new drones and technology.
Robert Hanashiro, USA TODAY
A Volocopter, the first Intel-powered autonomous air transport.
Ethan Miller, GETTY IMAGES
These are the Sony WF-SP700N noise-canceling earphones.
John Locher, AP
This is Sony's Aibo robot dog.
John Locher, AP
People look through Sony PlayStation VR headsets.
John Locher, AP
These are Vuzix augmented reality smart glasses.
DAVID MCNEW, AFP/GETTY IMAGES
Eric Chen, of Bellus 3D, holds up a lifelike 3D rendering of his face that was captured by the companys new camera and app.
Robert Hanashiro, USA TODAY
A woman takes pictures of the R-Pur face mask.
LARRY W. SMITH, EPA-EFE
This is a SABINETEK SMIC recording condenser microphone.
DAVID MCNEW, AFP/GETTY IMAGES
Saxophonist Eddie Rich plays at the Dassault booth. SYOS offers saxophone players an on-demand sound thanks to 3D printed custom mouthpieces using Dassault solutions.
Robert Hanashiro, USA TODAY
A RAPAEL Smart Board, which assists rehabilitation for stroke victims.
DAVID MCNEW, AFP/GETTY IMAGES
These are E-vone smart shoes.
DAVID MCNEW, AFP/GETTY IMAGES
ZeTime hybrid smart watches.
DAVID MCNEW, AFP/GETTY IMAGES
The Caveasy One connected wine rack.
Jae C. Hong, AP
Gabriel Pleszowski gets his skin analyzed using Neutrogena's Skin360 and SkinScanner.
Jae C. Hong, AP
The Electron Wheel converts a traditional bicycle into an electric, pedal-assist bike.
Robert Hanashiro, USA TODAY
Victoria Roa-Stevenson shows myBrain Technologies's Melomind, a relaxing headset.
Jae C. Hong, AP
An attendee creates a postcard with his selfie using Postmii, a tricycle based photo-printing service.
Jae C. Hong, AP
Mirian da Silva demonstrates the HiMirror Plus smart mirror.
Jae C. Hong, AP
The Benjilock, a rechargeable lock that uses fingerprint technology.
Jae C. Hong, AP
The HiMirror Mini, an internet-connected smart mirror with Amazon's Alexa.
Jae C. Hong, AP
Byton CEO and Co-Founder Dr. Carston Breitfeld talks about the new Byton electric car.
LARRY W. SMITH, EPA-EFE
An exhibitor demonstrates the Virtual Reality headset and foot rudder by 3dRudder, Inc.
LARRY W. SMITH, EPA-EFE
Some of GDU Technology's drones.
LARRY W. SMITH, EPA-EFE
Raboo smart chargers.
Alex Wong, GETTY IMAGES
The LG PuriCare TM 360 air purifier with SmartThinQ.
Alex Wong, Getty Images
LooxidVR, the first mobile VR headset to provide an interface for the eyes and the brain with two eye tracking cameras and six brain-wave sensors.
Alex Wong, GETTY IMAGES
CareOS, the first smart health and beauty hub for the bathroom.
Alex Wong, Getty Images
Shane Chen rides his latest invention a self-balancing "hoverboard" called the IotaTrax.
Robert Hanashiro, USA TODAY
"Buddy" a companion robot from Blue Frog Robotics.
Robert Hanashiro, USA TODAY
Dingua Zhong and Bastiaan Vroegop (rear) try the Aurasens smart chair. The smart chair features 32 points of contact to give the user an enhanced music experience.
Robert Hanashiro, USA TODAY
Austin Yu, of Neofect, shows off the company's Rafael Smart Glove a device with movement and position sensors on the fingers and wrists to help patients with rehabilitation.
Robert Hanashiro, USA TODAY
A man walks past a sign for the 2018 Consumer Electronics Show at the Las Vegas Convention Center in Las Vegas on Jan. 6, 2017. The 2018 CES runs from Jan. 9-12.
MANDEL NGAN, AFP/Getty Images
The registration tent can be seen at the Las Vegas Convention Center for the 2018 Consumer Electronics Show in Las Vegas on Jan. 6, 2017.
MANDEL NGAN, AFP/Getty Images
Workers prepare a sign at the Panasonic booth at the Las Vegas Convention Center ahead of the opening of the 2018 Consumer Electronics Show in Las Vegas on Jan. 6, 2017.
MANDEL NGAN, AFP/Getty Images
Workers prepare exhibits outside the Las Vegas Convention Center for the Consumer Electronics Show in Las Vegas on Jan. 7, 2018.
DAVID MCNEW, AFP/Getty Images
The 2018 Consumer Electronics Show is expected to as many as 175,000 people to Las Vegas, to see the latest in new gadgets, TVs, cars and the like. Companies exhibiting include Sony, Google and Samsung. The show starts Tuesday, Jan. 9.
Jefferson Graham, USA TODAY
The 2018 Consumer Electronics Show is expected to as many as 175,000 people to Las Vegas, to see the latest in new gadgets, TVs, cars and the like. Companies exhibiting include Sony, Google and Samsung. The show starts Tuesday, Jan. 9.
Jefferson Graham, USA TODAY
The 2018 Consumer Electronics Show is expected to as many as 175,000 people to Las Vegas, to see the latest in new gadgets, TVs, cars and the like. Companies exhibiting include Sony, Google and Samsung. The show starts Tuesday, Jan. 9.
Jefferson Graham, USA TODAY
The 2018 Consumer Electronics Show is expected to as many as 175,000 people to Las Vegas, to see the latest in new gadgets, TVs, cars and the like. Companies exhibiting include Sony, Google and Samsung. The show starts Tuesday, Jan. 9.
Jefferson Graham, USA TODAY
The 2018 Consumer Electronics Show is expected to as many as 175,000 people to Las Vegas, to see the latest in new gadgets, TVs, cars and the like. Companies exhibiting include Sony, Google and Samsung. The show starts Tuesday, Jan. 9.
Jefferson Graham, USA TODAY
The 2018 Consumer Electronics Show is expected to as many as 175,000 people to Las Vegas, to see the latest in new gadgets, TVs, cars and the like. Companies exhibiting include Sony, Google and Samsung. The show starts Tuesday, Jan. 9.
Jefferson Graham, USA TODAY
The 2018 Consumer Electronics Show is expected to as many as 175,000 people to Las Vegas, to see the latest in new gadgets, TVs, cars and the like. Companies exhibiting include Sony, Google and Samsung. The show starts Tuesday, Jan. 9.
Jefferson Graham, USA TODAY
The 2018 Consumer Electronics Show is expected to as many as 175,000 people to Las Vegas, to see the latest in new gadgets, TVs, cars and the like. Companies exhibiting include Sony, Google and Samsung. The show starts Tuesday, Jan. 9.
Jefferson Graham, USA TODAY
The 2018 Consumer Electronics Show is expected to as many as 175,000 people to Las Vegas, to see the latest in new gadgets, TVs, cars and the like. Companies exhibiting include Sony, Google and Samsung. The show starts Tuesday, Jan. 9.
Jefferson Graham, USA TODAY
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![Casio's G's Eye is a wearable action on display at]()
1 of 100![Tomer Yehezkel takes part in a virtual reality demonstration]()
2 of 100![People crowd around a display of service robots at]()
3 of 100![People crowd around a display of service robots at]()
4 of 100![People take snapshots before entering extensive Samsung]()
5 of 100![People walk through LG's tunnel of OLED TVs at the]()
6 of 100![The TLC display at the 2018 Consumer Electronics Show]()
7 of 100![People crowd around the Huawei display to look over]()
8 of 100![The Huawei Mate10 Pro cellphone on displayed.]()
9 of 100![Weibin Chen, left, and Zhuo Li look over the Huawei]()
10 of 100![Attendees watch a 3D version of the classic movie "It's]()
11 of 100![Stream TV, based in Philadelphia, showed off their]()
12 of 100![The Tainerz, a rap and dance group from New Orleans,]()
13 of 100![Cara Tass takes a selfie on an adjustable bed at the]()
14 of 100![The R-Pur is an anti-pollution mask. The company says]()
15 of 100![ProGlove is a smart glove that features sensors and]()
16 of 100![The Mito underwater drone is demonstrated at the Navatics]()
17 of 100![Morgan Sanserino, of TotoUSA, demonstrates the company's]()
18 of 100![A robotic prosthetic hand is controlled by CES attendee]()
19 of 100![Orbit is one of several companies showing off bluetooth]()
20 of 100![Autel Robotics showed off their Evo Drone.]()
21 of 100![Robomart is a driverless, electric, mobile market that]()
22 of 100![Attendees get a chance to play the Golfzon Vision Compact]()
23 of 100![A Jimu Robot dances at the Ubtech. The Jimu Robot]()
24 of 100![Orbit is one of several companies showing off bluetooth]()
25 of 100![A new app for the Litter-Robot Open Air, an automatic]()
26 of 100![Juliana Fernandez tries DJI's immersive goggles that]()
27 of 100![James Hill looks over Kodak's Super 8 movie camera.]()
28 of 100![Attendees at the 2018 Consumer Electronics Show try]()
29 of 100![A Jimu Robot dances at the Ubtech booth. The Jimu Robot]()
30 of 100![Attendees stream into the Sands Convention Center for]()
31 of 100![Natsuka Nakauchi takes a snapshot of a Polaroid instant]()
32 of 100!["Samsung City" is what the company is calling their]()
33 of 100![Retired astronaut Captain Scott Kelly talked to a large]()
34 of 100![An attendee at the opening day of the 2018 Consumer]()
35 of 100![George Chityat participates in a demonstration of Samsung's]()
36 of 100![Shuichun Peng looks over retro-50's products at the]()
37 of 100![Shuichun Peng looks over retro-50's products at the]()
38 of 100![Steve Murray tries Flexisport, which combines work]()
39 of 100![Attendees at the opening day of the 2018 Consumer Electronics]()
40 of 100![Simon Carlback looks over the variety of humidifiers]()
41 of 100![Bell Helicopter offered a sneak peek
of its first electric]()
42 of 100![Polaroid's Pop is a camera and printer combined.]()
43 of 100![The controller for LG robot lawn mower draws a crowd.]()
44 of 100![TLC features their 4k curved televisions.]()
45 of 100![Xu Li goes upside down at the Samsung display showing]()
46 of 100![Attendees walk by a wall of Haier televisions.]()
47 of 100![This is the newest generation of the Aibo robot, which]()
48 of 100![Chinese tech company Baidu demonstrates Raven R a six-axis]()
49 of 100![Keecker, the first voice-enabled multimedia home robot.]()
50 of 100![Jeffrey Levy demonstrates the Coravin Wine Preservation]()
51 of 100![Alan Naim demonstrates Foldimate.]()
52 of 100![Jake Tivy tries Realmaxs new 100-degree mobile Augmented]()
53 of 100![Jack Mudd rides the Onewheel+ XR.]()
54 of 100![Drone pilot Colby Curtola flies a small consumer drone]()
55 of 100![Drone pilot Travis Ames demonstrates an aircraft during]()
56 of 100![A Volocopter, the first Intel-powered autonomous air]()
57 of 100![These are the Sony WF-SP700N noise-canceling earphones.]()
58 of 100![This is Sony's Aibo robot dog.]()
59 of 100![People look through Sony PlayStation VR headsets.]()
60 of 100![These are Vuzix augmented reality smart glasses.]()
61 of 100![Eric Chen, of Bellus 3D, holds up a lifelike 3D rendering]()
62 of 100![A woman takes pictures of the R-Pur face mask.]()
63 of 100![This is a SABINETEK SMIC recording condenser microphone.]()
64 of 100![Saxophonist Eddie Rich plays at the Dassault booth.]()
65 of 100![A RAPAEL Smart Board, which assists rehabilitation]()
66 of 100![These are E-vone smart shoes.]()
67 of 100![ZeTime hybrid smart watches.]()
68 of 100![The Caveasy One connected wine rack.]()
69 of 100![Gabriel Pleszowski gets his skin analyzed using Neutrogena's]()
70 of 100![The Electron Wheel converts a traditional bicycle into]()
71 of 100![Victoria Roa-Stevenson shows myBrain Technologies's]()
72 of 100![An attendee creates a postcard with his selfie using]()
73 of 100![Mirian da Silva demonstrates the HiMirror Plus smart]()
74 of 100![The Benjilock, a rechargeable lock that uses fingerprint]()
75 of 100![The HiMirror Mini, an internet-connected smart mirror]()
76 of 100![Byton CEO and Co-Founder Dr. Carston Breitfeld talks]()
77 of 100![An exhibitor demonstrates the Virtual Reality headset]()
78 of 100![Some of GDU Technology's drones.]()
79 of 100![Raboo smart chargers.]()
80 of 100![The LG PuriCare TM 360 air purifier with SmartThinQ.]()
81 of 100![LooxidVR, the first mobile VR headset to provide an]()
82 of 100![CareOS, the first smart health and beauty hub for the]()
83 of 100![Shane Chen rides his latest invention a self-balancing]()
84 of 100!["Buddy" a companion robot from Blue Frog Robotics.]()
85 of 100![Dingua Zhong and Bastiaan Vroegop (rear) try the Aurasens]()
86 of 100![Austin Yu, of Neofect, shows off the company's Rafael]()
87 of 100![A man walks past a sign for the 2018 Consumer Electronics]()
88 of 100![The registration tent can be seen at the Las Vegas]()
89 of 100![Workers prepare a sign at the Panasonic booth at the]()
90 of 100![Workers prepare exhibits outside the Las Vegas Convention]()
91 of 100![The 2018 Consumer Electronics Show is expected to as]()
92 of 100![The 2018 Consumer Electronics Show is expected to as]()
93 of 100![The 2018 Consumer Electronics Show is expected to as]()
94 of 100![The 2018 Consumer Electronics Show is expected to as]()
95 of 100![The 2018 Consumer Electronics Show is expected to as]()
96 of 100![The 2018 Consumer Electronics Show is expected to as]()
97 of 100![The 2018 Consumer Electronics Show is expected to as]()
98 of 100![The 2018 Consumer Electronics Show is expected to as]()
99 of 100![The 2018 Consumer Electronics Show is expected to as]()
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Personal tech columnist Marc Saltzman reported from CES in Las Vegas.
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