(MENAFN - Daily News Egypt) While the room bustles with frantic movement and an entanglement of noises, her posture remains unchanged; with her back hunched in a protective method, her eyes squinted in concentration and her fingers moving rapidly amid shades of stones and masses of chains.
For more than a decade, her name has been associated with timeless hammered coins of gold and drops of elaborate colours.



The Egypt-based jewellery designer discovered her passion for precious stones right before deciding to shower women of the Middle East and the world with her signature designs.

Her personalised diamond eyes went from being a regional must have to being on the covers of international fashion magazines. Meanwhile, her colourful extravaganza has named her the Middle-East€™s guru of precious stones.

Dima Rashid is widely known for starting various trends in the market as well as inspiring numerous copycats. Accordingly, it was no surprise to witness a new change in her aesthetic. For the FW17/18 season, the designer bid farewell to her signature gold chain, only to welcome a new design. Furthermore, she has also showcased statement experiments with gold solely, and without forgetting to celebrate the New Year with a rainbow of her special design.

Daily News Egypt sat with the designer at her new showroom to talk about the new season, precious stones, and staying authentic regardless of digital copycats.

Tell us about the main inspiration behind the FW17/18 collection.۬I wanted to design a glamorous collection that you can dress up in splendidness for the Red Carpet. In parallel, you can also dress it down tastefully for a fancy dinner or night out.

On the other hand, I also wanted to make sure that we have the daily kind of pieces that you would never want to take off. We created a 30-piece collection, which elegantly combines all of the above in two stories; the €˜All-gold€™ and the €˜Timeless Stones.€™

MENAFN1301201801530000ID1096346057