By A Correspondent

Star Sports has launched a new campaign titled, ‘Kheloge kudoge toh banoge lajawab’ – a motto for India’s youth to follow. The film has been launched to promote the initiative of the Ministry of Youth Affairs and Sports Government of India, ‘Khelo India School Games’, which will be broadcast on the Star Sports network and Hotstar, beginning January 31.

“Sports stars will emerge from every corner of this country,” said Minister of Youth Affairs and Sports Rajyavardhan Singh Rathore in the film. “Let’s strengthen the culture of sports,” he continues, encapsulating the theme of the Khelo India School Games.

Since it’s a Star Sport communique, there is no quote from any one from the channel. The film has been made internally by the Star Sports creative communications team.