By A Correspondent

Berger Paints India Limited announced the launch of its new ad campaign around WeatherCoat Longlife Exterior Paint specifically for the Kerala market.

This new ad campaign is strategically made to match up to the outlook of Malayalis, notes a communique

Commenting on the concept, Sudhir Nair, General Manager, Marketing, Berger Paints India Limited, said: “The new TV commercial harps on the idea of keeping up the aspirational outlook of  the Malayalis and providing with a quality product which offers ultimate protection under extreme weather conditions. The product is not only everlasting but has an unmatched sheen, which gives protection against fungal and algal growth. After a lot of technological development and innovation we have come up with such a unique product which perfectly suits the requirement of the Kerala consumers.”