Hundreds of people are remembering a 14-year-old girl who was known as the angelic face of an Australian bushmen's hat brand and whose family says she killed herself after being targeted by cyberbullying.

A memorial service for Amy "Dolly" Everett was held in the tiny Northern Territory town of Katherine on Friday near her family's cattle ranch. Most mourners dressed in her favorite color, blue.

Her family has blamed recent online bullying after Dolly's death last week but hasn't given specifics.

A photograph of Dolly has been featured in advertising of Akubra Hats since 2009, most recently this past Christmas.