Two-prong strategy to widen S'pore Open appeal

Marcus Fernaldi Gideon and Kevin Sanjaya Sukamuljo (right) in action at the Denmark Open in October. Organisers of the Singapore Open in July will be hoping for the competition to draw the likes of the world No. 1 pair, ahead of the Aug 18 to Sept 2
Marcus Fernaldi Gideon and Kevin Sanjaya Sukamuljo (right) in action at the Denmark Open in October. Organisers of the Singapore Open in July will be hoping for the competition to draw the likes of the world No. 1 pair, ahead of the Aug 18 to Sept 2 Asian Games held in their home nation of Indonesia.PHOTO: REUTERS

Better hospitality to entice shuttlers and fan engagement after shift to July slot