(MENAFN Editorial) iCrowdNewswire - Jan 11, 2018

Some of the key players in global social media analytics market are IBM, Oracle, Salesforce.com & SAP.

The term social media is defined as a platform, such as a website or application, that enables users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and pictures/videos. Social media analytics is the process of collating data from blogs and social media websites and deriving meaningful business insights. It (social media analytics) is used to gauge consumer behavior and formulate effective marketing strategies.

Research analysts forecast the to grow at a CAGR of 30.42% during the period 2017-2021.

The market research analysis categorizes the global social media analytics market into the following industry segments. They are:

• Retail industry
• Government
• Media and entertainment industry
• Travel and tourism industry

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Covered in this report

The report covers the present scenario and the growth prospects of the global social media analytics market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

Market driver

• Increasing brand recognition due to social media
• For a full, detailed list, view our report

Market challenge

• Lack of awareness regarding social media analytics
• For a full, detailed list, view our report

Market trend

• Advanced targeting options
• For a full, detailed list, view our report

The market is divided into the following segments based on geography:

• Americas
• APAC
• EMEA

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Contact Information:

Hector Costello

Senior Manager Client Engagements

4144N Central Expressway,

Suite 600, Dallas,

Texas 75204, U.S.A.

Contact Information:

Hector Costello
Senior Manager – Client Engagements
4144N Central Expressway,
Suite 600, Dallas,
Texas – 75204, U.S.A.

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