Ford freshens Edge, adds ST performance variant

DETROIT -- The Ford Edge, one of the top-selling midsize crossovers, is undergoing slight cosmetic changes for 2019 while adding what Ford says are the most standard driver-assist systems in the segment and a new ST performance variant that will replace the Sport package.

The freshened Edge, unwrapped Thursday ahead of the Detroit auto show, comes standard with a 2.0-liter EcoBoost engine paired with a new eight-speed transmission that gets 250 hp, 5 more than the current model, and 275 pound-feet of torque. The ST will get a specially-tuned 2.7-liter EcoBoost V-6 that generates 335 hp and 380 pound-feet of torque.

Both the Edge and the Edge ST go on sale this summer.

"Edge drivers expect a sophisticated, modern driving experience," Cristina Aquino, Edge marketing manager, said in a statement. "Bringing a host of new technologies as standard and introducing these segment-first features helps ensure customers feel more confident behind the wheel."

Standard technologies include: post-collision braking; forward-collision warning and dynamic brake support; pre-collision assist with pedestrian detection; lane-departure warning; hill-start assist; and blind-spot information system with cross-traffic alert. New optional technologies include evasive steering assist and lane centering.

Ford also updated the front end, widening the grille and setting it apart from the headlights. The Edge will come in four new exterior color choices and four wheel options. The rear includes a new liftgate design, new LED taillamps and a dual exhaust opening.

Inside, the Edge gets a redesigned center console with a new rotary gear shifter.

It comes standard with FordPass Connect, formerly known as Sync Connect. It will also come standard with a Wi-Fi hot spot that can connect up to 10 devices, a feature Ford has been rolling out on many of its new vehicles.

Ford says the 2018 Edge will feature improved fuel economy but declined to provide details.

The Edge will continue to be offered in Titanium, SEL and SE trims.

Ford launched the Edge in 2006 as the company's first unibody crossover. It added the Sport series in 2009 and last redesigned the vehicle in 2015.

"It has always been a leader, a pioneer, a first mover for us as we try new things," Michael O'Brien, Ford SUV marketing manager, told reporters.

Ford said it has sold 1.3 million Edge crossovers since 2006. That includes U.S. sales of 142,603 in 2017, a 6 percent gain over 2016, according to the Automotive News Data Center.

Roughly 46 percent of Edge customers are women, Aquino said. That's greater than for the company's overall product lineup, where 34 percent of sales are to women.

Ford says the midsize crossover segment has grown 50 percent since the Edge was launched in 2006. The segment grew 0.6 percent in 2017 to 884,829 vehicles.

The Edge competes against vehicles such the Honda Pilot, Subaru Outback and Hyundai Santa Fe.

Edge ST

The Edge will become the first Ford crossover tuned by the Ford Performance team with an ST badge. Ford also offers Focus and Fiesta ST variants.

In addition to a more powerful engine, the Edge ST will receive a unique grille, a specifically tuned suspension, standard all-wheel drive, available performance brakes, unique badging and performance seats.

It also will include a new sport mode for better front and rear torque distribution.

"Edge ST puts a new animal on the road -- a performance SUV with a track mentality," Hau Thai-Tang, executive vice president of product development and purchasing, said in a statement. "From a performance standpoint, and with its SUV silhouette and versatility, it sets a new standard Edge fans will love to drive."

The 2.7-liter V-6 is the most powerful in the segment, Ford says.

The Edge ST will be Ford's eighth performance vehicle, in addition to the GT, Shelby GT350 Mustang, Shelby GT350R Mustang, Focus RS, Focus ST, Fiesta ST and Raptor F-150.

You can reach Michael Martinez at mdmartinez@crain.com -- Follow Michael on Twitter: @MikeMartinez_AN