The technological advancement in the smartphone sector has grown manifolds. Mobile video has found its way into the living rooms of the TV watching audience. The social media giant Facebook has also started encouraging the advertisers to post videos instead of images. In 2016, Mark Zuckerberg said that Facebook would be mostly video within 5 years.
The percentage of global mobile traffic that will be video will be 75% by 2020, reported CISCO. As per Bloomberg, 10 billion hours of video are watched on Snapchat every day.
The ease of portability of the mobile devices makes hem a hot favorite video watching destination. The extreme drop in the price of smartphones is also a key factor. With the increasing competition in the market, telecom companies are offering mobile data for the cheapest price. A video and internet capable smartphone can be had for less than $5.
A number of major video platforms like YouTube, Vimeo, Twitch etc., provide seemingly limitless bandwidth to satisfy all of our video cravings. Creating and publishing a video is also easier. You might make a home video of your cat and it will have the potential to reap rich dividends in future.
A video also summarizes the message it conveys. The short form content works better on mobile. Live streaming has also become a fad now. It lets people connect globally through a mere click on their smartphones.
A social video generates 1200% more shares than text and images combined. According to Brightcove. Keeping in mind its growing reach, organizations have started to invest more in video advertising.