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Porsche wants drivers to know that innovations created for its racing program find their way to production vehicles.

The luxury car maker makes that point in "Hide 'n' Seek," where the image of a 919 Le Mans winning race car is projected on a Porsche Panamera Turbo S E-Hybrid.

As the Panamera drives, the image of the race car breaks in and out, mimicking the same noises throughout the spot.

The video debuted in first place on our viral list, compiled by Visible Measures, with 17,993,843 views.

Hyundai, Alfa Romeo, Chevrolet, Volkswagen, Land Rover and Mercedes-Benz also had new videos join the chart this week.

NEW

Hide 'n' Seek

Porsche
NA
This week

(True Reach): 17,993,843
Last week: NEW

NEW

RoadChasers

Hyundai
NA
This week
(True Reach): 7,543,426
Last week: NEW

NEW

Wicked Game

Alfa Romeo
NA
This week
(True Reach): 5,539,620
Last week: NEW

NEW

Happy New Year

Hyundai
NA
This week
(True Reach): 1,816,727
Last week: NEW

RETURNEE

Beauty

Mazda
NA
This week
(True Reach): 1,701,746
Last week: RETURNEE

NEW

Das Treffen

Porsche
NA
This week
(True Reach): 1,222,049
Last week: NEW

NEW

#EverythingButFootball

Chevrolet
NA
This week
(True Reach): 1,213,102
Last week: NEW

NEW

Prove Yourself

Volkswagen
NA
This week
(True Reach): 1,010,125
Last week: NEW

NEW

Dog's Best Friend

Land Rover
NA
This week
(True Reach): 970,247
Last week: NEW

NEW

Hearing is Believing

Mercedes-Benz
NA
This week
(True Reach): 885,179
Last week: NEW

Source: Visible Measures

Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

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