Agencies, Mumbai
Luxury car brand Mercedes-Benz, recorded a rise of 15.9 percent in its Calender Year 2017 sale to 15,300 unit. Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, ‘’Mercedes-Benz today remains the most preferred luxury car brand in India and our increasing sales volumes, firmly underlines the customer’s trust on a winning brand.
Our market strategy is well-founded and highly customer centric, enabling us to contribute to the economy by doubling our volumes in the span of few years. 2017 was a successful year for us and the decision to introduce the Long Wheelbase E-Class was strategic and highly successful.
We are in particular very satisfied with the strong growth in volumes in the C-Class, E-Class and the SUV segment which remains the mainstay of our portfolio. Clocking more than 15,000 sales units is one of the many first-of-its kind achievements for Mercedes- Benz in the luxury car segment in India, and we are glad to achieve them and spearhead the industry, firmly.’’
The luxury sedan segment grew by double-digit growth and the introduction of the Long Wheelbase E-Class significantly contributed to the volumes, making the ‘Made in India’ E-Class the first choice of customers in 2017.
The GLC, GLE and GLS continue to retain the tag of the highest selling SUV in their respective categories, and contributed strongly to the SUV segment.
The SUV segment from Mercedes-Benz also grew by double digit in 2017. The performance and sports-car brand, Mercedes-AMG achieved double-digit growth in 2017,reiterating Mercedes-Benz’s strong dominance in the performance car segment.
Additionally, the New Generation Cars continued its success story with a high conquest rate, ensuring Mercedes-Benz remained the most preferred choice for the dynamic, affluent and young Indians.
Mr. Folger further elaborated, ‘’Our sales success in 2017 makes us confident of our sustained leadership in the Indian luxury car market. Our 2018 strategy, ‘The Best Keeps Leading’ is based on this market success and confidence and aims to further deepen our commitment for our patrons.
With the customers at the focal point,‘The Best Keeps Leading’ strategy will see Mercedes-Benz’s product offensive intensify and fascinate, innovative after-sales services delight, qualitative network expansion strengthened and novel brand initiatives excite, our patrons.
We remain hopeful of our continuous value add to the economy and to the society at large and create a sustainable ecosystem for future mobility trends’’
