A British fashion retailer is hoping to start a new fashion trend by selling "fake news" jeans.
The jeans are $90 on Topshop, and feature a big, red stripe down the side that says "fake news" over and over again. The phrase has become one of President Trump’s favorite Twitter phrases.

“Fake news” reached its peak during the 2016 presidential election, when Trump often used the term to describe stories that went against him.
Most recently, Trump has said he will hold the “fake news awards” and tweeted Sunday they are planned for next week after originally being planned for Monday.
"The Fake News Awards, those going to the most corrupt & biased of the Mainstream Media, will be presented to the losers on Wednesday, January 17th, rather than this coming Monday," the president wrote on Twitter Sunday. "The interest in, and importance of, these awards is far greater than anyone could have anticipated!"
Trump used the phrase “fake news” in a tweet for the first time on Dec. 10, 2016.
According to the Washington Post, the tweet came just two days after a speech by Trump’s 2016 challenger, Democratic presidential nominee Hilary Clinton. Clinton said fake news is “a danger that must be addressed.”