If somebody even breathes the word ‘rum’ in an Indian’s ears then the image of Old Monk leaps into the mind. Brigadier (retd.) Kapil Mohan, former Chairman and MD of Mohan Meakin Ltd. And the creator of the hugely successful Old Monk rum brand passed away on January 6, 2018, at the ripe old age of 88 years. As per reports, he was unwell for a few years and died of a cardiac arrest in Mohan Nagar area of Ghaziabad. Old Monk is such an iconic Indian brand that as soon as the news of its creator Kapil Mohan’s demise came into the media the rum brand started trending on Twitter. He is credited as being the ‘creator’ of Old Monk brand which was launched on December 19, 1954. Kapil Mohan who passed away at 88 years of age was an iconic and illustrious business tycoon who established one of the most profitable Indian companies. Twitterati paid homage and tributes to the man credited with creating one of India’s most iconic brands and could not help saying that they would be drowning their sorrows in Old Monk rum tonight.
Old Monk is a vatted Indian dark rum which has a distinctive vanilla flavor and is blended and aged for a minimum of 7 years and has an alcohol content of 42.8%. Under Kapil Mohan’s leadership the Mohan Meakin Ltd, developed three distilleries, two breweries and new franchises all over India. After the news of his demise many of his followers, as well as admirers of Old Monk, took to Twitter to pay homage and tribute to the man who made Old Monk such an integral and well-known Indian brand. Kapil Mohan was a Padma Shri awardee and received the award in 2010. Sample a few tweets below. H&M Receives Backlash and Flak on Twitter for Selling a Hoodie With Racist Caption
An era is over
An icon
A man of many talents
The best thing next to water
Drown your sorrows in Old Monk
Sad day
Thousand Cheers to Kapil Mohan
Weep with Old Monk
Remember the college days
RIP Kapil Mohan
Kapil Mohan was not only an illustrious businessman who created one of the foremost and most iconic Indian brands ever but he also made his company a multi-faceted one with a turnover exceeding Rs 400 crore. Old Monk is also the third largest selling rum in the world and has been the biggest Indian Made Foreign Liquor (IMFL) for several years now. Kapil Mohan, the man behind the rum brand would forever be revered by Indians because of the product and the brand that he developed.