Marketing Manager product Manager
Behind every great product the role of the Product Manager is critical As a Product Manage PM you will be charged with a product line contribution as a business unit This extends from increasing the profitability of the existing products to adding new products into the portfolio New products would be added on based on your experience and interaction with the customer internal external and foresee the trend to add new products into the portfolio You should possess a unique blend of a big-picture vision and the drive to make it a reality You should enjoy your time spending in the market interacting with clients address needs and providing plausible solutions KEY RESULT AREAS MEASURES TO SUCCESS PRODUCT BRAND MARKET SHARE Managing the product life cycle from strategic planning to tactical implementation Developing and implementing a company-wide go-to-market plan Delivering volume sales across branches -Measure of success Budgeted v s Achievement PRODUCT PLANNING MANAGEMENT Interacting with Principals on the stated objective and target across the product brand life cycle in the calendar year Pricing strategies and product policies Product SKU planning and management Communication planning implementation -Measure of success Implementation milestones v s actual achievements both qualitative and quantitative MARKETING -Key Result Areas Brand proliferation in the segment Implementation rollout of sales promotion material exhibits promotional program and recording data Dive on-going strategies to improve sales profitability -Measure of success Market share of product brand in the category OPERATIONS -Key Result Areas Database management Reach Relevance Updation Relationship Management with assigned segment MIS Proficiency in database management CUSTOMER RELATION MANAGEMENT
