By A Correspondent

Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund. The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the digital ecosystem.

Speaking on the association, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital said: “Dentsu Webchutney impressed us with its passion for our brand. We are launching a new category – Money – and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone. Dentsu Webchutney has a track record of creating new frontiers. We look forward to a great partnership.”

Added Gaurav Soi, Executive Vice President- Growth, Dentsu Webchutney: “It is indeed a proud moment for us to add a prestigious client such as Aditya Birla Capital to our roster. Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”