By A Correspondent

Britannia Marie Gold has launched a campaign titled #GoPlaces, wherein homemakers get the opportunity to win a brand new Scooty. The campaign kickstarts with a TVC and two digital films that are based on the insight that every homemaker has the drive to “be more” but often lacks the resources and opportunities.

Said Ali Harris Shere, Vice-President Marketing, Britannia Industries Ltd:  “Britannia Marie Gold believes that homemakers are everyday athletes in the journey to be more. They need the fuel that keeps them going both physically and emotionally. Marie Gold is that fuel. With the #GoPlaces campaign we are providing these athletes with the means to be independent so that it can help in fulfilling their aspirations.”

Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “Through the years of Marie Gold advertising, we have always tried to show the Marie woman as someone who runs the household, but also feels like more than just a homemaker. She balances her family’s needs and her own in an already packed day. But there was an opportunity to see her outside the context of a home. We wanted to show how much more she can accomplish when a bike comes into her life and makes her truly independent. That was a very exciting and fresh space for us to explore.”