By A Correspondent

Food ordering and delivery platform, Swiggy has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion. The brand film accompanies Swiggy’s campaigns on channels such as outdoor and digital.

Conceptualised by Lowe Lintas Bengaluru, the campaign is designed to encapsulate how Swiggy has been changing the way India eats.

Said Srivats TS, VP Marketing at Swiggy: “As India’s largest food ordering and delivery platform, Swiggy has become an integral part of consumers’ lives. Our latest campaign and first set of TVCs showcase how Indians turn to Swiggy every time an occasion calls for delicious food and have a great food ordering experience. We hope to continue delivering the same loved experience to millions of more users,”.