For Sony, CES is a show of sheer, brute force. It’s all about a big, flashy showing from a consumer electronics giant. And unlike big competitors like Samsung and LG, Sony hasn’t spent much of the past few weeks showing its hand, so there’s going to be plenty of unknown here.
That said, if past years are any indication (as they nearly always are), this is going to be a big show for TV and audio offerings. Given the way pretty much every other announcement has gone this year, it seems like a safe bet that we’ll see plenty of announcements tied to voice-based AI like Google Assistant.
And, of course, this is Sony we’re talking about, so expect lots of general weirdness around the edges.
The Sony CES 2018 live blog starts at 5:00pm PST.
Three Kazes, actually. There are two shots of him in the backing screen as well. SO MUCH KAZ.
Kaz Hirai is taking the stage and now we’re off for real!
Kicking things off with an ad that’s a weird combo of gadget shots and Sony movies like Jumanji.
Right on schedule.
Volume just tripled… and now it’s going down. Volume knob trouble. and we’re off!
I can say with some certainly that this is the first time I recall hearing a Spanish language ballad before a Sony event.
No it’s some weird indie-folk song. This is a Spotify playlist designed to drive us mad.
10 minutes!
We’re bored and listening to bad electronic music. Any questions? @ me: @bheater on Twitter.
Oh snap, it’s getting all EDM up here.
Unfortunately, he’ll be here all night, folks.
Also: power walkers. That’s more of a fast jog.
You know what else doesn’t run? Sony’s 4K OLEDs.
These colors don’t run, Devin.
If my patriotism offends you…
(He’s talking about Lucas, who loves his country)
Some of us are wearing American flag button-downs.
Update: We’re not all wearing sweaters.
Update: it’s getting very warm in here, and we’re all tech bloggers in sweaters.
“Sony” backwards is actually “YNot.” Very few people know that.
I’ll look into the tech behind the competing TV tech once the show gets started and I can get at the folks who know such things.
LG went hard on OLED this morning (very early this morning). Then Samsung just trashed OLED in favor of Micro LED. What’s Sony’s play?
YNOZ
Xperia handsets are always a possibility at these things, as well. The company company’s certainly announced those at past CESes, though with MWC coming up in a little of a month, it may just opt to keep its powder dry until then.
To further set the stage, “Waste a Moment” by Kings of Leon is playin
As mentioned above, Sony’s one of the few big names here that didn’t spill the beans ahead of the event. That said, it seems safe to assume we’ll getting the usual spread at the show: lots of TV, home hifi and personal audio news.
shout out to the guy blinking in the front row
It’s the usual Sony CES aesthetic, which is to say bright, even blindingly white shag carpeting and walls.
And we’re in. Like always, Sony’s converted its convention center booth into a press conference space.
For Sony, CES is a show of sheer, brute force. It’s all about a big, flashy showing from a consumer electronics giant. And unlike big competitors like Samsung and LG, Sony hasn’t spent much of the past few weeks showing its hand, so there’s going to be plenty of unknown here.
That said, if past years are any indication (as they nearly always are), this is going to be a big show for TV and audio offerings. Given the way pretty much every other announcement has gone this year, it seems like a safe bet that we’ll see plenty of announcements tied to voice-based AI like Google Assistant.
And, of course, this is Sony we’re talking about, so expect lots of general weirdness around the edges.
The Sony CES 2018 live blog starts at 5:00pm PST.
Kaz is certain that the company is back on track and ready to deliver positive financial results (and gadgets, one hopes).
Three Kazes, actually. There are two shots of him in the backing screen as well. SO MUCH KAZ.
Kaz Hirai is taking the stage and now we’re off for real!
Kicking things off with an ad that’s a weird combo of gadget shots and Sony movies like Jumanji.
Right on schedule.
Volume just tripled… and now it’s going down. Volume knob trouble. and we’re off!
I can say with some certainly that this is the first time I recall hearing a Spanish language ballad before a Sony event.
No it’s some weird indie-folk song. This is a Spotify playlist designed to drive us mad.
10 minutes!
We’re bored and listening to bad electronic music. Any questions? @ me: @bheater on Twitter.
Oh snap, it’s getting all EDM up here.
Unfortunately, he’ll be here all night, folks.
Also: power walkers. That’s more of a fast jog.
You know what else doesn’t run? Sony’s 4K OLEDs.
These colors don’t run, Devin.
If my patriotism offends you…
(He’s talking about Lucas, who loves his country)
Some of us are wearing American flag button-downs.
Update: We’re not all wearing sweaters.
Update: it’s getting very warm in here, and we’re all tech bloggers in sweaters.
“Sony” backwards is actually “YNot.” Very few people know that.
I’ll look into the tech behind the competing TV tech once the show gets started and I can get at the folks who know such things.
LG went hard on OLED this morning (very early this morning). Then Samsung just trashed OLED in favor of Micro LED. What’s Sony’s play?
YNOZ
Xperia handsets are always a possibility at these things, as well. The company company’s certainly announced those at past CESes, though with MWC coming up in a little of a month, it may just opt to keep its powder dry until then.
To further set the stage, “Waste a Moment” by Kings of Leon is playin
As mentioned above, Sony’s one of the few big names here that didn’t spill the beans ahead of the event. That said, it seems safe to assume we’ll getting the usual spread at the show: lots of TV, home hifi and personal audio news.
shout out to the guy blinking in the front row
It’s the usual Sony CES aesthetic, which is to say bright, even blindingly white shag carpeting and walls.
And we’re in. Like always, Sony’s converted its convention center booth into a press conference space.
Kaz is certain that the company is back on track and ready to deliver positive financial results (and gadgets, one hopes).