GoPro Might Be Looking To Sell Itself

Following a 25 percent plunge, GoPro Inc (NASDAQ: GPRO) sharply recovered Monday on news that it may be exploring a sale.

Management has already hired JPMorgan Chase to facilitate discussions, according to CNBC sources, but whether buyers have yet come forward remains unknown. It's worth noting that Canon Inc (ADR) (NYSE: CAJ) was reported Friday to be pursuing $3.53 billion in acquisitions over the next three years.

"If there are opportunities for us to scale awareness of GoPro globally by being part of a bigger company, that’s something that we would entertain," CEO Nick Woodman told CNBC Monday morning.

Woodman confirmed GoPro would remain independent in the case of a sale or partnership.

GoPro’s potential sale inspired a mid-day rally in the stock, which plunged earlier on preliminary fourth-quarter figures. GoPro missed sales by 28.3 percent, cut 2018 guidance and announced a workforce reduction of more than 20 percent.

Woodman cited soft sales for Hero5 Black as the primary pain point but noted that pricing slashes improved business. “There’s significant demand for GoPro at the right price,” Woodman said.

Ambarella Inc (NASDAQ: AMBA) seemed to have fallen about 3 percent in sympathy but soon rebounded.

At time of publication, GoPro was trading down 11.3 percent at $6.67.

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