The segment focused on dolls that supposedly had childrens’ teeth attached to them and had become a trend among parents after they had seen a business promoting the unconventional toys. 

The panel proceeded to discuss the “Fuggler” dolls, implying the toys from the original business were using milk teeth.

Those watching the show who knew the truth took to Twitter to rage at the incorrect information.

Even the owner of the business even chimed in to message the show and let them know they’d got the wrong end of the stick.

“Hi @loosewomen - I think someone on the internet has been telling you porkies...These are made by me, and they’re not real teeth.”

However, others waded into the discussion, with one viewer posting: “@loosewomen very poor research on the fugglers story. @fugglers makes them and DOES NOT use real teeth. Those were her pictures you showed. Check your facts."

“I don't think you'll find the baby teeth story is true at all #LooseWomen,” said another.

While a third added: “Hey @loosewomen, your article on @fugglers was massively lazy, you did zero research and didn't credit the lady who makes them. This is a handmade business. No parents are sewing real teeth in to toys.”

The product’s website makes it clear that the teeth are fake, and it would not make them with human ones.

Today's instalment also featured a discussion of last night's Golden Globes, and an interview with The Chase star, Anne Hegerty.

Loose Women airs weekdays at 12.30pm on ITV.